The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a significant role in determining which products win and fail with each fashion season.
Fashion blogs were a big deal, even before the days of the Instagram influencer. Fashion-forward consumers are invested in what bloggers, influencers, and celebs are wearing – and it’s no surprise fashion blogs can earn significant numbers of views, inspire brand collaborations and make money. So, whether you’re a budding influencer or a long-established brand, if you’re looking to ramp up your fashion blog, here are 100 fashion blog ideas to inspire your fashion writing – our top tips to help you find success in 2023.
- 1. Outfit of the day:
- From your go-to office staples to your favourite casual weekend attire, choose this fashion blog idea if you enjoy snapping daily outfit pictures and sharing your recommendations with the world.
- 2. Outfit inspiration for women:
- Figuring out your style and choosing outfits for specific occasions can be tricky if fashion isn’t your thing. People will turn to this blog for great outfit inspiration for women.
- 3. Outfit inspiration for men:
- Just like our last suggestion, this fashion blog is geared towards men. From trendy street wear to formal pieces, this blog is a compilation of the hottest menswear styles on the market.
- 4. What’s in my wardrobe?
- This fashion blog topic is excellent if you’re sure of your style. In the age of TikTok and the rise in video content, people love seeing behind-the-scenes recommendations.
What is a Fashion Blog?
Fashion blogs, just like any blog, are web-based publishing platforms that post content on a specific niche or idea. A fashion blog can cover many topics, from deep dives into particular items of clothing to beauty tips, trends, and celebrity fashion choices. Many are categorised by subject and provide a variety of article types, such as advice columns, how-to articles and interviews.
In 2023, the majority of popular fashion blogs do well because they are personal. People follow specific blogs because they often resonate with a person or enjoy their content as a means of escapism. For example, Lydia Millen’s luxury content gives the average user something to aspire to, whereas Patricia Bright’s down-to-earth, self-made fashion commentary is entertaining and inspiring. Fashion blogs work best when they target a niche; here are 100 fashion blog topic ideas to inspire your search for a content goldmine.
